Pavlov Movie

Dogs love meat.
A guide to influencing behavior.

Ivan Pavlov won the Nobel prize in 1904 for proving that you could create an associative memory. For instance, if we said “A spoonful of sugar” you’d say, “Helps the medicine go down,” or Mary Poppins. Pavlov proved you could get a desired response (salivating) by following three simple rules: 1.) Consistency. 2.) Frequency. 3.)Tie your message (bell) to an anchoring emotion (the love of the taste of meat). Pavlov was successful because he knew that dogs love meat. Do you know what your customers love?