Effective Communication Video
It’s not all about you.
The Bob Experiment was conducted to prove that people care more about themselves than they do about you. And that if you want to get their attention, you’re going to need something other than a bullhorn. To prove it, we sent an actor out to the sidewalks of downtown Milwaukee. We told him to pretend he was an advertising agency. “Bob” is the only actor. Everyone else just happened to be passing by. Watch what happens as the cameras roll.